Linshuang Lu

Linshuang (pronounced “Lin-Shang”) Lu, MSOD, is a Managing Principal at Praxis Consulting Group. She provides organization development, strategic planning, leadership development, and culture change services to nonprofits and employee-owned companies. She has 20 years of experience helping organizations develop their leaders and foster engagement in order to create better workplaces and achieve greater impact. ‍ Linshuang plays an active role in the employee ownership community, speaking at regional and national conferences about leadership development and culture and diversity, equity, and inclusion. She currently serves on the board of the National Center for Employee Ownership and has formerly served on the board of the ESOP Association. Linshuang is also a member of the Ownership Culture Committee of the ESOP Association. ‍ In the nonprofit sector, Linshuang has extensive experience helping organizations navigate complex internal and external dynamics and develop effective teams. She facilitates participatory processes for nonprofit leadership and staff to envision a desired future, and a shared commitment and plan to achieving it. Linshuang serves on the Board of the Untours Foundation and Leadership Learning Community. She has contributed to publications by the Center for Creative Leadership and the OD Practitioner on leadership and impact. ‍ Linshuang has taught a master’s level course on Team Dynamics at the Philadelphia College of Osteopathic Medicine and financial leadership in the Nonprofit Executive Leadership Institute (NELI) Certificate Program at Bryn Mawr College. She has guest taught in two courses at the Nonprofit Leadership (NPL) Master's degree program at the University of Pennsylvania's School of Social Policy and Practice. ‍

Prior to joining Praxis, Linshuang worked at Nonprofit Finance Fund where she taught workshops and provided consulting services to nonprofits in financial planning, management, and education. She has also worked as a strategy consultant at Oliver Wyman, advising companies on new product development and risk management. ‍ Linshuang holds a Master of Science in Organization Development from American University. She holds a dual undergraduate degree from the Wharton School of Business and the University of Pennsylvania.